The values ​​of Mood of Finland Company are Creative, Inspiring  Responsible – together with others and in good mood. Creativity manifests itself in the work of utilizing new and inspiring methods in coaching services and producing new types of Tourism services.

Often the idea starts while running, cycling or skiing outdoors and is followed up with sharing the idea with other like-minded co-operators.

If an idea takes off, a network of partners is put together, an implementation plan is drawn up, funding is sought and ideas are translated into action. Innovation Labs are also places for sharing research information.

Research co-operation is conducted, for example, with Javier Pedrosa (Iworu) on Responsible Tourism, Nature based Tourism and Value based Consumer Behavior (Transmodern Traveler)

In our society we have four main value based cultures: Traditional, Modern, Postmodern and Transmodern – and we also have a subculture ”green exrtremists”

Mood of Finland is an active developer together with others! Innovation Labs can be the solution when trying to transform ideas into action. If there is a good idea to develop we can start a dialogue and  take the idea into action – together and in innovative way.