Responsibility is actually not only talking but also acting. Responsible Tourism is about “making better places for people to live in and better places for people to visit.”

This is our way to take responsibility into action

You can upload this material also in pdf : Responsible customer experience journey Mood of Finland

In Finland, on the official Visit Finland websites,  you can sign a Sustainable Travel Pledge to show your interest to travel in responsible way.

Mood of Finland company has achieved the international Biosphere certificate (valid until 19.10.2022)  and the Sustainable Travel badge as a prove of responsibility (11/2020).

Accreditation of the Biosphere distinction  

My story

Hopefully my story will encourage other companies in the Tourism industry to join the program with the goal to make Finland a leading country in responsible tourism.

Anu Nylund, founder of Mood of Finland Company is active member in The Finnish Association for Fair Tourism (Reilu matkailu)  and in Finnish Network for Responsible Tourism (ICRT Finland)

Code of Ethics

We require our partners to commit to the principles of the Code of Ethics

Mood of Finland Code of Ethics 

From responsibility to Regenerative Tourism

I applied for and received an international Biosphere certificate for Mood of Finland company in 2020 for the first time.  At the same time, I went through Finland’s national responsible operations and development program, Sustainable Travel Finland.

The certificate helps to verify responsible operations at the technical level and is a concrete demonstration of responsibility for partners and customers. It also forces/ encourages for continuous improvement.

In addition, at least for me, it is important to stop often enough to clarify why my business exists and what added value it brings to individuals, surrounding communities and nature.

I have found  an international community with whom I have been learning about Regenerative Tourism. I also have attended a course organized by “Turismo Regenerativo”  and have started cooperation to design new services in regenerative way.

Rakkauden Metsä – Love Forest Finland is a concept owned by Mood of Finland

Mood of Finland is committed to communicating the positive effects of tourism without underestimating the negative ones. Mood of Finland is committed to communicating openly about business and leisure travel and participating in climate talks.

We offer the opportunity to plant a symbolic tree and to donate money to nature conservation to anybody, anywhere.  Please, learn more about the concept by watching the video below.