Responsibility is actually not only talking but also acting. Responsible Tourism is about “making better places for people to live in and better places for people to visit.”

This is our way to take responsibility into action

You can upload this material also in pdf : Responsible customer experience journey Mood of Finland

Mood of Finland company has achieved the international Biosphere certificate (valid until 19.10.2022)  and the Sustainable Travel Finland badge as a prove of responsibility (11/2020). Mood of Finland company was the first one in Finland to sign the Glasgow Declaration in November 2021.

Accreditation of the Biosphere distinction  Glasgow Declaration, Climate action in Tourism

My story

Hopefully my story will encourage other companies in the Tourism industry to join the program with the goal to make Finland a leading country in responsible tourism.

Anu Nylund, founder of Mood of Finland Company is active member in The Finnish Association for Fair Tourism (Reilu matkailu)  and in Finnish Network for Responsible Tourism (ICRT Finland)

Code of Ethics

We require our partners to commit to the principles of the Code of Ethics

Mood of Finland Code of Ethics 

From responsibility to Regenerative Tourism

I applied for and received an international Biosphere certificate for Mood of Finland company in 2020 for the first time.  At the same time, I went through Finland’s national responsible operations and development program, Sustainable Travel Finland.

The certificate helps to verify responsible operations at the technical level and is a concrete demonstration of responsibility for partners and customers. It also forces/ encourages for continuous improvement.

In addition, at least for me, it is important to stop often enough to clarify why my business exists and what added value it brings to individuals, surrounding communities and nature.

I have found  an international community with whom I have been learning about Regenerative Tourism. I also have attended a course organized by “Turismo Regenerativo”  and have started cooperation to design new services in regenerative way.

Rakkauden Metsä – Love Forest Finland is a concept owned by Mood of Finland

Mood of Finland is committed to communicating the positive effects of tourism without underestimating the negative ones.

We encourage priority to be given to reducing emissions and also to invest money first on measures that genuinely reduce emissions.

Mood of Finland company´s choice is to support the valuable work of the The Natural Heritage Foundation in Finland to protect old forests. We pay every year 400- 550 euros to support the foundation´s work.

It´s not only about maintaining and increasing carbon sinks but also about safeguarding biodiversity and understanding the value of nature itself. We can learn a lot from nature if we let it be and live as it is naturally. All kind of nature environments are needed.

In Mood of Finland company we have designed a concept called Rakkauden Metsä – Love Forest Finland that offers possibility to act for a better future together.

It´s about planting a symbolic Tree of Love and purchasing a certificate with a story written on it. Ten euros of every certificate is donated to The Natural Heritage Foundation.

My choice is to act according to my heart, learn from nature and maintain a humble and respectful relationship with nature.

Please, learn more about the concept by watching the video below. More information and online shop can be found here:
Love Forest Finland